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  • Our Services
    • Branding Services
    • Content Creation
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    • Lead Generation
    • Lead Management
    • Strategy & Consulting
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  • Industries
    • B2B ( Business to Business )
    • B2C ( Business to Customer )
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      A marketing strategy to take your business into the future.

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      Informational and to the point – that’s the secret behind successful business to business marketing. Professional buyers are often short of time and need to make important decisions fast. Targeted marketing activity gets you noticed.

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      Understanding your customers is the key to impactful marketing. Msquare Marketing helps you build lasting customer relationships through personalised interactions. Digital marketing tools are the perfect fit for the job.

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Lead Management

Your sales team is working hard, but you’re not seeing the results you want. You have a lot of leads, but your conversion rate is low and your customer lifetime value isn’t what it could be.

We know that lead management can be frustrating! It takes time to create a strategy for nurturing potential clients to turn them into qualified leads and then ready-to-buy customers. Most businesses don’t have the resources or expertise necessary to manage this process effectively in-house.

At Msquare Marketing we are experts who specialize in helping B2B & B2C companies increase their sales pipeline by creating personalized experiences for prospects along the buyer journey with phone follow-ups and email campaigns designed specifically for each stage of the buying cycle. Our goal is to help you improve your bottom line by increasing revenue from existing clients through increased customer lifetime value (CLV).

What is it?

We help our clients create a lead management solution that takes your interested prospects along a customer journey aimed at turning them into qualified and ready-to-buy customers. We create a strategy that educates potential clients on the benefits of hiring you or purchasing your product. Through phone follow-ups and email campaigns, your leads will move closer to becoming your potential customers.

But it doesn’t stop there, once your prospects convert we will work to increase your customer lifetime value. You can count on us to help you create a customer experience that is personalized and results-driven.

CRM

The sales process is a complex one, and it’s important for businesses to stay organized.

It can be hard to keep track of all the information you need in order to succeed at sales. CRM software helps with that, but there are many different products on the market today. Which one should you choose?

We’ve tested a lot of CRMs over the years here at our company. Our team has found that there is no “one CRM fits all” solution for most businesses and that is why we will work with you to find a CRM that will work for your company and one that your employees will actually want to use!

Sales, Marketing, & Support

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Sales Process Consulting

If you’re a sales manager or owner, you know that your company’s success depends on how well your reps sell. You also know that it’s hard to find good salespeople and even harder to keep them motivated once they’ve been hired.

With the help of our consulting team, we can help you create an effective process for selling that will increase both your revenue and customer satisfaction.

We’ll work with you to map out the steps in each part of the sales cycle for different types of products and services within your industry verticals so that every rep has a clear picture of what needs to be done at every stage in order for him/her to close deals successfully. Our consultative approach allows us to understand exactly what challenges are preventing your business from achieving its goals, then develop actionable solutions based on proven best practices from other companies just like yours.

Journey Automation

Most businesses have a marketing funnel that is effective at bringing in leads, but once the lead becomes a customer, their journey stops. They don’t get any follow-up or communication from the company after they make a purchase.

Journey Automation software helps companies automate and track all of their customers’ journeys so they can stay connected and build customer loyalty. By using this automated tool to communicate with customers during every step of the buying cycle, businesses are able to increase retention rates by 10-30%.

With Journey Automation you’ll be able to send personalized emails based on where your leads are in their journey. You’ll also be able to keep tabs on how many times your sales team has contacted them and what methods worked best for each stage of the process. This will help you reach more qualified leads faster than ever before!

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