Advertising Project Lorem Ipsum: Phasellus hendrerit pellentesque aliquet nibh nec urna
Jeremiah Burton Smith
Kelvin Putra Tania
28 August 2022
Introduction
Thank you for taking the time to consider my Pay Per Click proposal. Pay Per Click, or PPC as it is known in the industry, can be a vital tool for businesses to maximize their potential customer base. If you think about your own internet usage, imagine how often you find yourself in front of search results, whether on Google, Yahoo, or another platform. By combining proper keywords that reflect what your company offers, we can put you in the most viable position on any search results page.
The Problem
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Morbi in sem quis dui placerat ornare. Pellentesque odio nisi, euismod in, pharetra a, ultricies in, diam. Sed arcu. Cras consequat. Praesent dapibus, neque id cursus faucibus, tortor neque egestas auguae, eu vulputate magna eros eu erat. Aliquam erat volutpat. Nam dui mi, tincidunt quis, accumsan porttitor, facilisis luctus, metus.
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The Solution
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Morbi in sem quis dui placerat ornare. Pellentesque odio nisi, euismod in, pharetra a, ultricies in, diam. Sed arcu. Cras consequat. Praesent dapibus, neque id cursus faucibus, tortor neque egestas auguae, eu vulputate magna eros eu erat. Aliquam erat volutpat. Nam dui mi, tincidunt quis, accumsan porttitor, facilisis luctus, metus.
Phasellus ultrices nulla quis nibh. Quisque a lectus. Donec consectetuer ligula vulputate sem tristique cursus. Nam nulla quam, gravida non, commodo a, sodales sit amet, nisi.
How it works
PPC is pretty straightforward, and maybe you’re already familiar with the basics, but let me give you a clear example of what we do.
Your company sells [Product.Example], and you have countless competitors in this field. If we bid on the words [Keywords. Example], your ad can pop up in the top position in search results, or perhaps a few positions from the top but still highly visible. The point is, people can find your company without even initially searching for it.
Now, let’s say someone clicks on your ad. Sure, you will be charged a fee for each click, but when you compare that figure to the potential sale of your products, it’s easy to see the return on investment. For example, if the ad costs $3 for a click and that click results in a $100 purchase on your website, you’re still netting a huge gain even factoring in our management fee.
Now that you can see the value of PPC investment, here’s how we’ll build your successful campaign.
The process
Audit 01
Before we get started, we need to understand exactly who we're trying to target, what they might be interested in and how they might respond to certain things.
Our first step is to always run a comprehensive audit.
This will allow us to build a list of optimized keywords and to zero-in on your most profitable target audience(s). We use industry-leading tools to discover your potential customer's online activities, interests, and specific demographics. We deep-dive into your website and online presence to assess not only what works well, but also where there are opportunities for improvement.
The list of relevant keyword and web research will be saved in Google Sheets and shared with you, for your viewing and approval.
Defining Goals 02
On a monthly, weekly, or daily basis, our PPC experts will access and optimize your campaign. This may include removing underperforming ads/keywords, testing new ads/keywords and adding negative keywords to reduce budget waste and improve quality score.
Every month we will email you a snap-shot of where your campaign is, that months conversions and other metrics (vs the previous month) and a list of the optimizations we have made.
We will also let you know which keywords are performing the best so that you can reflect that information in your landing pages and other marketing materials.
Starting Your ads 03
Based on your keywords, targetting and goals, we will create search-based advertising to be distributed across the chosen networks.
These ads will encompass keywords/phrases, snappy marketing copy and professionally created visuals to catch your customer's eye. We will include site links, call extensions, callouts, and more to maximize ROI.
Before distribution, all advertising materials will be provided to you for approval before being launched.
Management 04
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Campaign Building and Management
We will start by analyzing your business and researching your industry. Based on the findings, we will pick perfect keywords and organize them in strong campaigns and ad groups. The next step is setting up PPC landing pages for conversions optimization. The main benefit of a well-researched PPC campaign is that, believe it or not, the more relevant and intelligent you make it, the less search engines like Google charge for your ad clicks. If users like your ads, you’ve won big time.
This is why we believe our PPC creation is not just valuable, it is essential.
One of the secrets to keywords success is maintaining a steady flow of search terms and adapting to patterns. Here’s an example of how we will manage your PPC campaign:
Staying current
Why pay for something that doesn’t work for your company? We know the answer, and that's why we constantly monitor the effectiveness of your keywords to maximize results.
Covering all the bases
Not all keywords are created equal, so in some cases the most popular terms and words won't get you too far. That's why we will develop a set of less frequent long-tail keywords to keep you competitive.
Ongoing process
Once you start a PPC campaign, it should constantly adapt to changes in the search environment. We will make sure to stick to relevant best practices regarding search result.
Clearing clutter
If something isn’t working, it goes in the trash bin and we analyze why the keywords did not work out. Thus, you get an idea of what is effective and is not.
Target Channels
There are different advertising platforms for PPC campaigns, and we want you to know where your business will appear in search results.
- Facebook Ads
- Instagram Ads
- SEM (Google Ads, Bing, etc.)
- Snapchat Ads
- TikTok Ads
- YouTube Ads
- LinkedIn Ads
- Twitter Ads
- Pinterest Ads
- Other
Costs
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| Goals & Discovery | Total $901.41 | ||||||
|---|---|---|---|---|---|---|---|
|
DESCRIPTION
|
ITEM
|
QTY.
|
PRICE |
||||
|
Wireframes
|
$100
|
8(Hours)
|
$100.98 |
||||
|
Goals & Session
|
$100
|
8(Hours)
|
$100.98 |
||||
|
Customer Interviews
|
$100
|
8(Hours)
|
$100.98 |
||||
|
Internal Interviews
|
$100
|
8(Hours)
|
$100.98 |
||||
| Strategy | Total $901.41 | |||||
|---|---|---|---|---|---|---|
|
DESCRIPTION
|
ITEM
|
QTY.
|
PRICE |
|||
|
Wireframes
|
$100
|
8(Hours)
|
$100.98 |
|||
|
Goals & Session
|
$100
|
8(Hours)
|
$100.98 |
|||
|
Customer Interviews
|
$100
|
8(Hours)
|
$100.98 |
|||
| Execution | Total $901.41 | |||||
|---|---|---|---|---|---|---|
|
DESCRIPTION
|
ITEM
|
QTY.
|
PRICE |
|||
|
Wireframes
|
$100
|
8(Hours)
|
$100.98 |
|||
|
Goals & Session
|
$100
|
8(Hours)
|
$100.98 |
|||
| Total | Grand Total $2,901.41 | |||||
|---|---|---|---|---|---|---|
Our Guarantee
Like most business purchases, there is always a level of risk and uncertainty in the success of a project.
We want to completely remove that risk from you and place it on ourselves. In short, if we don’t do what we say we’re going to do… then you don’t pay. Sound fair?
Here's how it works
The entire purpose of this project is to increase the number of new leads your website generates. So, our guarantee to you is this:
“If we don’t get you an average of 7 new leads each week over any given month then you won’t pay the following month’s management fee.”
The only condition is you must be prepared to spend the recommended amount.
You won’t need to “call in” the guarantee. If in any month, we don’t hit the correct number of new leads then we’ll simply amend your invoice for the following month.
Ongoing process
Once you start a PPC campaign, it should constantly adapt to changes in the search environment. We will make sure to stick to relevant best practices regarding search result.
Clearing clutter
If something isn’t working, it goes in the trash bin and we analyze why the keywords did not work out. Thus, you get an idea of what is effective and is not.
Get your website a rank and traffic boost
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