Business-to-business (B2B) companies are constantly looking for new ways to grow their business and increase their profits.
The problem is that even though there are a lot of great marketing solutions out there, it can be hard to know which ones will work best for your company.
We create custom solutions to help you generate more leads, find better prospects and convert them into paying clients.
Getting in front of the right buyers at the right time may seem like a dark art, but the truth couldn’t be further from it. Generating qualified leads and developing these leads into first-time and then repeat buyers has more to do with technology.
Traditionally, B2B businesses have relied on offline marketing to generate sales. However, technology and automation make it easy and cost-effective to develop customer relationships – without losing a personal touch. This is what we proposed to the company.
The company was storing customer information decentralized across different locations. Sales leads were managed by individuals, with information hard to access for others. Our challenge was to develop a successful lead management strategy that would have buy-in throughout the organization. This meant convincing staff and management that it would be worth spending the time and budget to implement an entirely new system. It also meant overcoming a certain degree of fear of technology.
We moved sales leads to a cloud-based platform where the entire marketing team has access to updated information. Management can access reports through a convenient dashboard. At the same time, we trained the team to ensure a smooth transition. With initial training completed and all relevant staff brought online, we continued to offer ad-hoc support when required. During the first 18 months since the introduction of the new platform, sales have grown. In addition, the company is on course to increase customer lifetime value by 120% and possibly even more.
Every business needs efficient, proactive accountancy services. Financial services require specialist knowledge, and not all small business owners enjoy doing their numbers.
As a consequence, there is huge potential for accountancy and bookkeeping businesses to win new customers or extend the services they currently offer. However, the market is also crowded, with many operators vying for the attention of potential clients.
Despite being an established operator, the company was finding it hard to stand out from its competitors and win new business.
Distinguish the accountant from its competitors in a crowded marketplace. Sharpen and highlight the company’s brand values through thoughtful, contemporary design. Increase brand visibility and recognition among existing and prospective customers and position the company as the accountancy service of choice.
Msquare Marketing updated and redefined the company’s brand messages to better reflect its values. We increased the brand’s focus on trust, knowledge, and reliability throughout its messaging. Based on this, we redesigned logos, developed marketing materials, and refreshed the company’s website. Since the website relaunch, inquiries have increased markedly, and the business has increased its client base by 50% in the space of one year.